Social Media

Upper Year Residence Campaign (Paid Ads)

Storyboarded and executed 5 paid video ads to be used in our campaign promoting Upper-Year Residence to students looking to stay on campus after their first year.

Residence Living: How To's

Educational content relevant to first-year University students not accustomed to living on their own, videos including how to do laundry and utilize our Choose2Reuse program

Residence Tours

A personable and engaging way to showcase the different living style options in residence (traditional, hybrid, or suite-style) by talking directly to the audience and showcasing the perks of each style.

Upcoming Media Content

Created informative content to attract and educate individuals curious about technology trends relevant to the virtual reality and augmented reality development services of the agency.

Convocation Campaign

During convocation time at Western, the Bookstore offers a variety of products for recent grads such as regalia, caps, and diploma frames. I created various reels to gain traction from this popular time of year.

Spur Fashion Show Theme Reveal

I was given a variety of footage to edit together and try some new and out-of-the-box editing effects, allowing us to articulate the theme of our upcoming charity fashion show to the public. 

Promo Shoot Recap

Oversaw two general executives in charge of getting behind-the-scenes content for our promo shoot day, giving advice and feedback to make their reels better.

OVO x Western Launch Day

Given full creative direction on planning, executing, and directing our product photoshoot and recap content on launch day.

Giveaways

Western bookstore product shots taken to incentivize engagement with the post to participate in a chance to win those items

Horvath Landscapes (Paid Ads)

Revamped their social media pages to be more modern and further emphasize the process of landscape design, showcasing skill, precision, and experise. 

Preparing For Move-Ins

Western's biggest opportunity to reach the incoming class of first year university students occurs just a few weeks before move-ins. These reels encapsulated some important reminders and tips for this new stage in their life.

Farmers Market Vendor Spotlight

A series called "Vendor Highlights" allowed me to showcase each vendor at this farmers market by showcasing them as fun and approachable, along with a balance between produce and snacks.

Model Audition Recap

Managed the creation and filming on set and in post-production discussions to create a fast-paced and upbeat recap of our model auditions.